So, yes, it's the start of a new year and we're raging towards a new fashion season. Paris mens first up in a few weeks. Followed by Copenhagen, Stockholm, New York, da-da,da-da, da-da. You know the routine.
Weekday are at it again. Not content to wrest on their collaborative laurels, the Swedish chain store, synonymous with fashion at an affordable price, have launched an exclusive collaboration with print pioneers Eley Kishimoto. Just in time for some convenient Christmas spending.
There is always a lot of excitement around this time of year and it's not because of Santa's pending shimmy down the chimney. For final year students of fashion design, at least for those studying in Australian universities and colleges, the excitement is ignited by ambition, aspiration and promise. It's graduation day.
Speaking of stories, London label Draw In Light have a background that reads like a fiction novel. Two girls, a 25 year friendship that began literally at birth, and a shared love of fashion. Together they've tread the familiar path faced by emerging designers, like lack of money and lack of space, before being snapped up by some of London's best fashion stores. In less than a year Harry and Polly, best friends and co-conspirators of said label, have gone from graduates to a boutique brand. We had a quick tête-à-tête with the girls.
Finding themselves in Sydney after years of travel, expats Sam Rush and Henry Allum saw a way to inject the local market with a bit of British style. Three seasons young, and Handsom are setting a precedent for unpretentious, classic pieces.
NewGen sponsorship, the amazing, often life-changing initiative that helps to develop designers into commercial successes, was announced this week, which means it must be near the time when we're all back on that catwalk merry-go-round they call Fashion Week. No surprises to some of the list, like Louise Gray and Mary Katrantzou, but there are a few relatively new designers we're going to keep our peeps on come February.
Concerned with promotion rather than profit, the planned spontaneity of pop up stores seems more a form of guerilla marketing than a bet on mass consumption. Pop up one day, disappear the next.
For designers, film is a perfect way to communicate creative thoughts in a practical, accessible way. Clearly luxury labels can afford to pull out all the stops in presenting a narrative, but sometimes simplicity is better suited to a short story.
If you've spent a lazy Saturday trawling for vintage at the Glebe markets then chances are you've wandered across creative couple Bri Cheeseman and Andrew Prince's label, Secret Squirrel. What started as a weekend routine, with early morning starts and hours spent under the shade of a canvas umbrella, has turned into a full-time love affair with fashion.