Concerned with promotion rather than profit, the planned spontaneity of pop up stores seems more a form of guerilla marketing than a bet on mass consumption. Pop up one day, disappear the next.
There is always a lot of excitement around this time of year and it's not because of Santa's pending shimmy down the chimney. For final year students of fashion design, at least for those studying in Australian universities and colleges, the excitement is ignited by ambition, aspiration and promise. It's graduation day.
They migrated from Denmark, settled in Australia and are now calling New York home. Mjölk, the menswear label that epitomises Scandinavian cool, have returned with another sartorial homage to their new hometown.
We’re not sure if it’s hip to be hippie, but we’re certainly channelling the mystic vibe of Billy Bride’s second collection of rings, Apollo II. Look closely enough though and there’s something space-age about these rings too. Bright colors, sharp lines, unconventional proportions and a rock-like surface also lend Bride’s jewellery a futuristic look. Let’s call it neo-nonconformist with a surrealist shine. There’s certainly no other designer we can think of creating something so distinct. And because stones are chosen for an exact healing purpose, to boost confidence or to amplifiy energy, wearing these rings is as much about feeling good as it is about looking good.
Few people pay attention to the inside a garment. What could be so interesting about a care label? Time to start paying attention to your clothes! When a Mjölk garment is made (and of course it’s made with love) they’re careful to include a message of love. Whether they’re words of wit or pearls of wisdom, there’s something to be learnt by looking at the side seams. Collaborating with Hi, Hello, High Five, Lars Stoten has turned his Mjölk fabric tags into full size posters. It’s a cheeky, colourful and artful way to adorn your walls. Best of all, these tags can’t get lost in the wash.
Maybe it’s because Emma Watson’s new pixie cut is creating way too much debate, or maybe it’s the overload of babydoll dresses on ASOS and TopShop, but whichever way you look it’s hard to escape the mod vibe this season. So we find its fitting the National Gallery of London has put together a new exhibition from popular 60s op-artist Bridget Riley. The focus is on Riley’s recent works, including a large scale recreation of her Arcadia painting, last seen at her Paris retrospective. Though the colour relationships and repetitive structures are very much key to an earlier era, Riley’s art still holds relevance. Like fashion, it’s a visual spectacle of emotion and reflexion.
For designers, film is a perfect way to communicate creative thoughts in a practical, accessible way. Clearly luxury labels can afford to pull out all the stops in presenting a narrative, but sometimes simplicity is better suited to a short story.
Speaking of stories, London label Draw In Light have a background that reads like a fiction novel. Two girls, a 25 year friendship that began literally at birth, and a shared love of fashion. Together they've tread the familiar path faced by emerging designers, like lack of money and lack of space, before being snapped up by some of London's best fashion stores. In less than a year Harry and Polly, best friends and co-conspirators of said label, have gone from graduates to a boutique brand. We had a quick tête-à-tête with the girls.
The Grand Social have cornered the e-commerce market. They have perfected the pop up. And they know how throw a party. So we're sure most shoppers will welcome their first permanent space, Edition, a fashion focused concept store with an arty edge. Like their grand opening gesture of a film/photography collective from The Aeon, Edition have curated another exhibition, 3+1exit, presenting the works of photographer Adrian Mesko, which means...another party! Party plus photography plus shopping? Has Christmas come early?