On the back of Stockholm Fashion Week comes an aptly timed designer collection for giants of Swedish streetwear, Weekday. Weekday is wellknown for affordable fashion – kind of like a Swedish version of TopShop – with their biggest brand Cheap Monday doing big business in boutiques around Australia. And the world. Not immune to the designer collaboration trend sweeping high street fashion, each Weekday season sees a new fashion partnership. Peter Jensen and Laura Mackness were hanging on the racks over summer. This winter, it’s Swedish designer Diana Orving’s turn.
Orving’s mood for fashion is formed around movement; how a garment moves and manipulates the body; that ever important relationship between garment and wearer. Far from restrictive the collection focuses on drape, a key signature of her work, but there is a hint to tailoring too. The silhouettes are strong and the palette is in the the most delicious of colours: red wine and bottle green blue, against a marl grey and solid black.
It’s debatable whether high street collaborations are hip or just hype, but there’s no denying the chance it represents for shoppers to own their own piece of boutique fashion – at a fair price. And given Orving’s reputation as a doyenne of Scandinavian fashion, it’s likely that this will be one of those pairings that will be a perfect fit for the fashionable.
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