You don’t need a history lesson to be aware of the symbiotic relationship between fashion and art. Think YSL & Mondrian, Vuitton & Murakami, Schiaparelli & Dada. But the relationship is not strictly limited to designer and artist. From a retail point of view, the sensory experience of an art installation, within a boutique environment, can add a whole lot of style cred to a store.
Via Alley, in Sydney’s Surry Hills, is a store devoted to directional design, be it fashion, graphic or art. Regularly host to pop-ups and presentations, this month they’re celebrating their first birthday with a special sculptural installation from artist Kim Songhe. Songhe’s style of work is self-described as “One child’s junk can be another eccentric adult’s pleasure”. Inspired by the recycling of garbage, Songhe’s idea is to bring new life to dying objects by crafting natural materials with reusable wastes. Her chandeliers, which are a romantic nod to nostalgia and Disney characters, are on show in the shop front of Via Alley.
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