I first came across Natalie Wood’s Something in Brisbane boutique The Outpost. They picked up her very first season and, loyal to the designer and her aesthetic, debuted her spin off range, Something Else, too. That was five years ago. A lot has changed for the designer since then. What initially started as a boutique brand has transpired into something much bigger. But while many labels can suffer the fate of becoming a “commercial” fashion brand, Something Else has managed to maintain creative integrity while appealing to the masses. And it’s because there’s always something a little cool, a little quirky and a little fun about the label.
What makes Something Else cool is it’s the kind of look that connects fashion with street style, art and music. Each season is a clash of contrasts, of fabrics, prints and colors. It’s wearable, directional, a little bit experimental. This season’s quirk comes from it’s inspiration; futurist, healer and artist Emma Kunz. Gaining notoriety for attempting to ‘re-polarise’ Hitler, Kunz’s work is equally dramatic. Regularly used for healing, her images are defined by abstract, geometric shapes. Resembling fine string art, like spirograph patterns, the drawings are mandala-like in their symmetry and colour symbolism.
And the fun? Well it comes from the collaboration. No Something Else collection is complete without the aid of a fellow creative, and this season Tara Marynowski’s vivid watercolors help convey the spiritual symbology of Emma Kunz’s artwork. It’s a perfectly conveyed collection with a feeling of reckless abandon. An ethereal summer love inspired by spirituality, creativity, and freedom.
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