Collaborations. Dynamic duos. Hybrid creations. It’s the new sport in fashion. When the world economy was struggling to recover, with high-end fashion losing some of its luxe, the fashion market adapted. How? With an idea to offer high-end fashion at affordable prices. Though typically reserved for teaming luxury brands with high-street retailers, the idea of creative collaboration has filtered through to smaller, niche labels and artists from all design disciplines.
Like the Wood Wood and Ellesse unspecified collaborative project.
In celebration of the revived Ellesse Heritage collection Wood Wood was invited to work with the classic luxury sports brand. We’re not quite sure what to expect, because it’s all very hush-hush at this stage. Perhaps the strategy is not to give away some of your best plays before the season starts. The capsule collection will debut during Berlin’s fashion week. But like all the best brand collaborations, this one is sure to shun convention, given Wood Wood’s predilection for urban fashion and Ellesse’s statement of looking good while working out.
