Weekday are at it again. Not content to wrest on their collaborative laurels, the Swedish chain store, synonymous with fashion at an affordable price, have launched an exclusive collaboration with print pioneers Eley Kishimoto. Just in time for some convenient Christmas spending. And CANVAS were invited to the exclusive preview of the EK Jam Factory Copenhagen store launch.
The chill of winter, with below celsius temperatures and blustery winds, wasn’t enough to keep the crowd away, which was surely driven in part by a chance meeting with the designers. The crowd was typical of a Weekday customer: young, trendy, good looking, camera in hand. Naturally replete in black, white, and denim. Eley Kishimoto’s clothes were a welcome relief of colour to an otherwise swell of sameness. Their playful crayon palette and calculated shapes signature of the label. Eley Kishimoto are seasoned when it comes to colluding with other brands, having previously partnered with footwear, furniture and leather good designers, so by now they have perfected a knack for mixing high-end with mass. So what can one expect from the collection?
Overall, the range was defined by a simplicity. Concentrating on knits pieces and print, the collection is about bringing together the best elements of both brands; fun and accessibility. For girls, it’s gamine silhouettes. Pretty dove blues and sunshine yellows formed silk dress with scalloped edges and block coloured basic tees. There were modish knits in raspberry tones and easy to wear tweed a-line skirts. For guys, washed out grey cords are to be worn with cosy cable knits jumpers and necker cube print sweaters, or with a nautical stripe in winter’s best of black and bottle green. A few accessories to boot, like the geometric print gym bag and scarf, and the EK Jam Factory “London-via-way-of-Scandinavia” look is complete.