It’s taken almost a decade to flourish, but fashion has completely embraced social media. It started with pioneer Nick Knight and ShowStudio, and followed McQueen and Gaga to the runway. When we talk about futuristic fashion visions nowadays it’s not always a conversation confined to the clothes. Moving image in fashion is de rigueur; the future of fashion communication.
Over the last few years, arty and obscure videos have leapt from the catwalk to the computer screen to transcend the tradition of seasonal catwalk schedules. Designers are going digital, because when it comes to fashion, sophisticated ideas are often easier to digest in video format.
Swedish designer Carin Wester, known for her clean lines and smart design, is no exception to this digital revolution, and her winter collection is a perfect example of the new relationship between fashion and film. On paper Wester’s influence reads like a spoken word poem: the darkness, the brightness, the lonely guitar, the beauty, the sex. The difficult task for designers is to connect the concept to the clothes and to the wearer, so that it’s no longer a two-dimensional approach.
With Beeping Sleuty — a short film that mirrors the sparse mood and adroit aesthetic her clothing – Wester is able to engage with music, movement and emotion. The clothes are secondary to a feeling, but the sum of all parts. For Wester, it’s about creating something that’s multi-sensory, that appeals as much to the eye as it does to the heart. These days in fashion, it’s about being interesting. It’s about creating an inclusive fashion universe and this winter Wester wants to bring you into hers.
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