If you’re not familiar with the name Rachelle Dendle you may very well be aware of her work. Having spent several years at the helm of Mimco’s creative division, transforming the brand into one of Australia’s most popular accessory labels, Dendle’s designs added a fashionable weight to the arms of women everywhere. But Dendle has moved on from Mimco with a more sophisticated, and exclusive, handbag wearer in mind.
Producing a collection of 12 indispensable bag shapes – one for each month of the year, if you’re lucky – and designed to evolve and improve with each season, After The Apple draws some parallels to Dendle’s previous handbag life. Created with desire and devoid of demographics, the notable difference between her former and current life is Apple’s subtley of design.
Taking inspiration from the sport and accoutrements of falconry, After The Apple’s third collection is a handbag homage to the beauty of these elegant birds. Adorned with helmets of shiny gold, mixed with rare skins, and crafted from varying textures of embossed leathers, the collection is a natural reflection of the falcon’s resplendent plumage and accessories. Like the sport itself, After The Apple handbags show a finesse and skill of craftmanship, and a devotion to good design. Each bag has a “function for every component, a purpose for every element”. They’re functional and practical and fashionable and everything a woman expects from her best friend.
